Leading With Clarity Even When the Market is Wild | Maya Shaposhnik Cadena
In this electrifying episode of Lioness Conversations, I sit down with Maya Shaposhnik Cadena, a powerhouse entrepreneur and founder of Vetted, the groundbreaking pet tech company transforming the way we care for our pets—and ourselves.
From training thousands of male soldiers as an 18-year-old infantry instructor in Israel to leading multimillion-dollar startups, Maya’s journey is a masterclass in courage, clarity, and conviction. She shares how military discipline and a growth mindset became her greatest assets in business—and how Vetted is disrupting the pet care industry through gamified wellness, community connection, and AI-powered innovation.
But this conversation goes deeper than business. We talk about the grit required to fundraise in uncertain markets, the emotional stamina to lead teams with honesty and heart, and the freedom that comes from asking for help instead of going it alone.
If you’re a female founder, innovator, or leader ready to rewrite the rules, reclaim your voice, and turn bold vision into lasting impact—this episode will ignite the lioness within you.
🔥 Tune in and discover what it takes to lead with power, purpose, and play.
Check her out!
https://www.vettedpethealth.com/
https://www.linkedin.com/in/mayashaposhnikcadena/
Join the Lioness Community:
https://www.jenportercoach.com/
www.linkedin.com/in/jenportercoach
https://www.vettedpethealth.com/
https://www.linkedin.com/in/mayashaposhnikcadena/
Join the Lioness Community:
https://www.jenportercoach.com/
www.linkedin.com/in/jenportercoach
Creators and Guests
Host
Jen Porter
Corporate leader turned entrepreneur, I created "Lioness Conversations" to amplify the voices of extraordinary women—leaders who have faced fear, overcome challenges, and are now shaping the world with their work. This podcast is a space for courage, truth, and deep inspiration. My mission is to empower women to be brave, leading with confidence and joy, to do the most meaningful work of their lives.
Guest
Maya Shaposhnik Cadena
Maya Shaposhnik Cadena is a serial entrepreneur and founder of Vetted, a pet tech company transforming pet care through rewards, connection, and compassion.
